Mr. Pratap Asher

Director & Founder


Dr. Hiten P Asher

Technical Director


Mrs Meeta H Asher

Financial & Marketing Director

@ Jaypee 2003

Jaypee - founded by Mr.Pratap Asher in 1962 has over 40 years of experience in the dental field and 15 years experience in research and development of orthodontic products.  

Making a humble beginning as a dealer and distributor of dental products it has today expanded into production of dental equipments and orthodontic materials under the trade marks Jaypee and H.P.  The unflattering determination of the founder and efforts of his team have paid off, with an excellent reputation in the dental industry. Manufacturing and selling what the customer demands and achieving highest form of efficiency are our key business objectives.

Experience, knowledge and guidance of our technical director Dr. Hiten P Asher, MDS (Ortho) has led to better synchronisation of research, quality control and manufacture of orthodontic products.  Today, Jaypee offers a complete range of quality orthodontic materials at a very competitive price. The company has introduced SPARKLE aesthetic PEA brackets and FIT-ON preformed bands manufactured for the first time in India. Orthodontic pliers with Jaypee brand, H.P. latex elastics and Weldon spot welder have made their own niche in the orthodontic field. 

Our Finance & Marketing department is headed by Mrs Meeta H Asher, M Com, DFM. She controls and co-ordinates these departments 

 OUR VISION : We shall operate globally and bring the benefit of our innovative technology by producing quality orthodontic products, to improve productivity and services of our customers. We shall be a vibrant organization where openness, trust, teamwork, simplicity and innovation is valued and promoted.  

OUR MISSION : Jaypee Orthodontics is a an innovative leader in the orthodontic product industry , committed to producing quality orthodontic products for our valued customers at most competitive prices. 

 QUALITY POLICY : To consistently provide products and services which meet or exceed the quality requirements of our customers through continuous improvements of our processes and techniques. 

OUR VALUES      

Accountability : We remain accountable at all levels to support our growth and ultimately our success.

Foresight & Versatility : We have foresight to anticipate and create change not merely react to it .

Continuous improvement : We continuously seek ways to create added values among our products and techniques.

Diversity : We strive to fully understand our market place ,our customers ,our dealers and our employees. 

Exceptional quality and innovation : We design manufacture and deliver products and solutions that are regarded among the best in the orthodontic world.